US tech CEO, business leader Murtaza Esufally invest in Takas.lk

New investors have come into Takas Pvt Ltd in the form of US-based Velan Thillairajah, Founder/Chief Executive Innovator of EAI Technologies and Murtaza Esufally, board director at the Hemas Group.

Velan Thillairajah

Murtaza Esufally

Mr. Thillairajah will be also joining the Takas Advisory Board, according to Lahiru Pathmalal, CEO/Co-founder , Takas Pvt Ltd. “We are thrilled to have Velan on board. He has led EAI to serve as a collaborative partner with clients like Verizon, Cardinal Health, Neustar, VeriSign, and Capital One in bringing concepts to reality and developing powerful enterprise and consumer engaging applications covering Cyber Security, Supply Chain/Logistics, online ad targeting, merchant payment services. We can essentially gain from his wealth of US and Europe experience and exposure on building custom technology solutions. This is exactly the type of investor we need to leverage Takas’ fulfillment and technology platform,” Mr. Pathmalal told the Business Times.

Mr. Thillairajah said: “I was blown away by the efficiency created within the traditional disparate order fulfillment process through the smart underlying software covering online retailing, CRM, order processing and customer support. I expect Takas to be referred to as the Amazon of Sri Lanka!”

Commenting on his involvement, Mr. Esufally explained how he has seen how young people use the online window shopping as their first choice. “It is inevitable that e-commerce will grow for consumer goods and electronics. The shift will be sudden and shake traditional retail. I believe Takas will make the customer experience smoother and better.”

Meanwhile Takas.lk is the first e-Commerce company to launch Progressive Web Apps (PWA) in Sri Lanka. Takas said it decided to put the customer first by making an investment in developing PWA to enhance the consumer experience on both Web and Mobile platforms.

The PWA uses modern web browser capabilities to deliver an app-like user experience without the user needing to install a conventional application or plug-ins.

It’s fast and responds quickly to user interactions with silky smooth animations and minimal scrolling. Mr. Pathmalal said. According to statistical data in Sri Lanka more than 43 per cent of consumers now use a smart phone device to surf the web and “we want to give them the best possible experience possible,” he added.